best email marketing tool

The Best Free Mailchimp Alternative – Email Marketing Tool

What if I tell you that you can send 15,000 emails per month for free? You would say, I am lying. Trust me, I am not!

Omnisend Email Flow
Photo by Campaign Creators on Unsplash

Well the best free email marketing tool alternative to mailchimp is Omnisend

What is Omnisend?

Omnisend is an ecommerce marketing platform built for small & fast ecommerce teams who want to grow their business with highly-relevant messaging.

Why Omnisend?

I would not bore you with length paragraphs, but here are some bullet points.

  • Easy to use
  • E-commerce Specific
  • Integrates with Shopify & other E-commerce Platforms
  • Easy to Start with – You can build your first automation in just 30 minutes.
  • 50k + brand use Omnisend
  • 34x ROI

Omnisend Free Plan

Well this is the section you are most interested in – the Free Plan.

And yes, you are right – Omnisend is not a free software but it is a freemium software with a free plan. And it has a great free plan. Mailchimp gives you 10,000 Email per month while Omnisend gives you 15,000.

That is quite enough for you to kick start your email marketing. In my case, I use the free plan for my clients, generate a minimum of $1000 from emails in a month. And then scale them up to the more better paid plans.

Free Plan Features

Well again, to make thing easy – bullet points

  • Email Campaigns – design, send & measure campaigns
  • 3 Active Signup Forms – exit intent forms, custom targeting with timing & popups.
  • Upto 5 Segmentations allowed (The real money is here)
  • Live View – See what pages, categories & items your visitors are browsing in real time
  • Analytics – retention, product analytics & funnel analytics
  • TCPA & GDPR consent collection
  • Easy to use Content Editor
  • 2 seats for free plan
  • Shopify, Shopify Flow, WooCommerce & Big Commerce integration
  • Zapier & Tidio Live Chat Integration is allowed too.

Well for the paid features, you can just check the pricing page here. I am only focsuing on getting you started in this article

Omnisend vs Mailchimp vs Klaviyo

Email✅ ✅ ✅ 
SMS/MMS✅ For US only
Web Push Notifications✅ 
Email Newsletter✅ ✅ ✅ 
Automated WorkflowsAdvancedBasicAdvanced
Customer SegmentationAdvancedBasicAdvanced
Forms & Popups✅ ✅ ✅ 
Sales Tracking & Reporting✅ Requires third
party integration
Comparison between the top email tools – Omnisend Vs Mailchimp Vs Klaviyo

Omnisend SMS platform

Well Omnisend is not just Emails, they help teams send targeted and relevant SMSs too. The clue is in the name. Omnisend is just a substitute word for OmniChannel

Omnisend allows SMS Marketing with automation & A/B split testing. They allow collect SMS opt-ins on all of their forms too

“At the end of the day, it all boils down to one simple concept: When you send a relevant message, you’re going to have better customer engagement. Omnichannel marketing allows you to send more personalized messages by adapting them to the customer as they move through their purchase journey. Brands need to be where their customers are, on the channels that their customers use.”

Rytis Lauris, CEO and Co-Founder, Omnisend

Let me know here if you have any questions in comments here. Happy to answer.